<aside> 💡 This is a document that outlines what UTM tags are and how you can start using them in ARCx Analytics

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What are UTM Tags

UTM tags (Urchin Tracking Module) are a type of URL tag used in digital marketing to track the effectiveness of online marketing campaigns. They are used by analytics programs to track the performance of campaigns in terms of clicks, impressions, and conversions. UTM tags are used to differentiate between marketing campaigns, as they allow marketers to track the effectiveness of each campaign and to provide more accurate insights into their overall performance.

UTM tags mainly consist of three components: source, medium and campaign name.

• The source is the website or platform where the campaign originated, such as Google, Twitter, or LinkedIn.
• The medium is the marketing channel used, such as organic search, paid search, email, or social.
• The campaign name is the label used to distinguish the campaign, such as “summer-sale” or “free-shipping”.

When a user clicks on a link with a UTM tag, the tag is sent to ARCx Analytics, which records it. This allows you to track the performance of a particular campaign, such as the number of clicks, impressions, and conversions. They can also use the data to analyze the effectiveness of different campaigns, as well as optimize future campaigns for better performance.

Getting Started

In v1.30 of the Analytics SDK, we can automatically detect UTM tags when users visit your website, all you need to ensure is that the incoming URLs contain the tags!

Whenever you’re posting a link on your Twitter, Discord or any other marketing material you want to make sure the UTM tags are embedded inside. Here are a few examples to make it easier to understand:

• Your Twitter bio includes a link to your dApp and is currently set as https://yourdapp.com/
  • Instead you’d change it to https://yourdapp.com?utm_source=twitter&utm_medium=social&utm_campaign=bio
  • Here’s a breakdown
    • utm_source=twitter indicates that the user came from Twitter
    • utm_medium=social indicates that the medium is from social media
    • utm_campaign=bio indicates that the user came from clicking the link in the bio