<aside> 💡 The 'Engagement' tab is a valuable tool for understanding user behaviour and optimizing your app strategy. The metrics and charts on this page provide an overview of user engagement, and the filters allow you to segment the data and gain more detailed insights into the behaviour of different user segments.

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This tab shows the following metrics:

• Visitors - number of visitors
• Connectors (wallet connects) - number of wallet connects
• Transactions - number of transactions
• Transactors - number of addresses who have made a transaction
• Average session time - the average session time of your users

This tab also includes two charts: 'Daily Actives' and 'Monthly Actives'.

The 'Daily Actives' chart displays the number of daily active visitors, connectors, and transactors over your selected time period. Use this to help you identify patterns in user engagement over time.

The 'Monthly Actives' chart displays the number of monthly active visitors, connectors, and transactors over certain months. Use this for a comprehensive view of user engagement over a more extended period.

Filters

The powerful feature of ARCx Analytics is the ability to apply filters, for this tab you can apply the following:

• Date: Segments users and activity on your app based on the range you select.
• Net-worth: Segments users into groups based on the value of their holdings.
• Chain: To specify certain chains
• Webpage: To selected specific pages in your dApp
• Campaign: Segments users based on the campaigns that acquired them
• Referrer: Is a parameter that tracks the URL of the previous site that a user was on before they clicked through to your site. Use this to filter by these URLs.
• Button: Segments users based on the buttons they click

This allows you to segment your data and gain more detailed insights into the behaviour of different user segments.