<aside> 💡 The 'Demographics' tab on the analytics dashboard provides insights into the different characteristics of your users.

</aside>

These charts show the distribution of wallet ages amongst your users. From this you can identify how experienced your use-base is.

This chart shows the distribution of net-worth across your user-base. Use this to identify the most most common net-worths that make up your user-base.

The ‘Number of Transactions’ chart shows the distribution of the activity levels of your users. You can use this to identify how active your users are in the ecosystem.

The ‘Cohorts’ chart shows a breakdown of Connectors by the month they first connected. Use this to identify when most users connected their wallet.

The ‘Transactions by chain’ chart shows the most popular chains amongst your user base. You can use this to identify chains that you should focus on, or more popular chains that you are not deployed on.

<aside> 💡 These charts can be used to understand the demographic of your users. Enabling you to answer questions like.

• How experienced are my users?
• What percentage of my users are whales?
• What chains do my users use the most? </aside>

Filters

• Campaign: Segments users based on the campaigns that acquired them
• Source: Is a parameter used to track the source of traffic to a website. It helps you understand where your traffic is coming from and which campaigns are driving the most traffic. Use this filter to segment data based on these sources
• Medium: Is a parameter used to identify the type of source that brought traffic to a website, such as email, social media or paid advertising. It helps identify which marketing channels are most effective in driving traffic. Use this to filter data based on the medium.
• Referrer: Is a parameter that tracks the URL of the previous site that a user was on before they clicked through to your site. Use this to filter by these URLs.