<aside> 💡 The Campaigns tab allows you to track the effectiveness of your marketing campaigns. Here, you can easily view the number of visitors, connected wallets, and converted wallets. Additionally, you can view the start date of your campaigns, as well as the number of sessions and transactions that have been generated from them.

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<aside> ❗ Note, you must be using UTM tags in your campaigns in order for this to work

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This table shows details of all your marketing campaigns. Use this to asses how successful they have been.

Click on any of your campaigns to filter the entire tab to that campaign. This table can be used to compare the performance of different campaigns and to see which campaigns are driving the most conversions (transactions).

This chart shows the number of addresses coming in each day, from each campaign, over your selected time period. This chart can be used to view the effectiveness of your campaigns and to identify trends.

<aside> 💡 Note; with the date filter in the top right of the tab, you can filter this entire page by your desired period of time.

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This tab also includes a table (shown above) called "Converted Addresses" this shows the following:

• Converted addresses - addresses who have made a transaction
• Chain - blockchain
• Net-worth
• Age - how many days old the wallet is
• Transactions
• Sessions
• Converted - the date of the first transaction

Use this to you can identify key (high net-worth, high sessions) users to look into further in the wallet journey tab.

Overall, the "Campaigns" page is a powerful tool for tracking the performance of your marketing campaigns and gaining insights into user behaviour. By using the various metrics on the page, you can identify trends and gain more detailed insights into the behaviour of the users coming in from your campaigns.